3 Tips to Help You Tap Into The Elusive Millennial Market

3 Tips to Help You Tap Into The Elusive Millennial Market

Having seen the effects of the Great Recession on their families, Millennials are known for being distrustful of conventional financial institutions. However, at 79.8 million strong, this elusive market cannot be overlooked.

 The John Hancock Vitality program gives consumers more for less – exactly what will ease Millennial minds.

Make sure to have these tips on hand the next time you’re working with a millennial client:

More Technology

Vitality members can receive an Apple Watch Series 3 for an initial payment of only $25, but if they earn enough Vitality Points by being active, that’s all they’ll ever have to pay – nearly 50% of current members pay $0 per month for their watch.[1]

Members can also opt for a complimentary Fitbit, Polar, or Garmin device.

More Rewards

In addition to up to 15% savings on premiums[2], the program also offers:

  • 20%-50% savings on all Royal Caribbean International, Celebrity Cruises, Crystal Cruises, Yachts of Seabourn, and Azamara Club Cruises[3]
  • Half-price hotel stays at Hyatt hotels worldwide[4]
  • A free 12-month subscription to Headspace – a top-rated meditation app

More Healthy Choices

Vitality doubles as a motivator – with numerous and easily attainable rewards, members are encouraged to partake in a healthier, more active lifestyle.

  • Members had 20% more active days per week than non-members
  • Members take an average of 9,323 steps per day, compared to 5,000 steps for the average American[5]

Contact your Life Sales Rep today for more information on the John Hancock Vitality program and why it may be the right product for your millennial client.

[1] Based on John Hancock Vitality member experience since inception in US, April 2015
[2] Please consult your financial representative as to how premium savings may affect the policy you purchase. Paying a premium that differs from an originally illustrated planned premium could reduce the duration of your policy’s Death benefit Protection feature or impact other features of your policy. Premium savings are in comparison to the same John Hancock policy without the Vitality program. Annual premium savings will vary based upon policy type, the terms of the policy, and the level of [the insured’s] participation in the Vitality program
[3] The Half-Price Hotel Stays benefit has a lifetime cap of 30 nights
[4] The Cruise Rewards benefit has an annual cap of 8 nights and a lifetime cap of 50 nights
[5] BusinessInsider.com, Here’s how much the average American walks every day, July 2015, accessed from: https://www.businessinsider.com/heres-how-much-the-average-americanwalks-every-day-2015-7.an annual cap of 8 nights and a lifetime cap of 50 night