How To Start The Conversation About LTCi With Your Clients

How To Start The Conversation About LTCi With Your Clients

Despite the rising demand for long-term care (LTC) services, it’s still a challenging topic to broach with clients. Why? Case and point: it’s not a fun subject.

But the hard truth is that LTC needs can be taxing on the family as well as the individual – both emotionally and financially.

And statistics show more people will require some form of assisted living in the coming decades than ever before – by 2050, one-fifth of the U.S. population will be age 65 or older, up from 12% in 2000 and 8% in 1950.[1]

Lincoln Financial Group shares their Conversation Starters to help you open the dialogue about planning for LTC services with your clients.

Contact your LTC Sales and Marketing Specialist for more information.


[1] Rising Demand for Long-Term Services and Supports for Elderly People