Changing Winds In The Long Term Care Market

Changing Winds In The Long Term Care Market

National Guardian Life is a fresh face in the recently hard-pressed LTCi marketplace. NGL has not been in the LTCi game long, thus they have enlisted in the services of Jim Glickman, President and CEO of LifeCare Assurance Company.  With over 30 years of designing, pricing, underwriting and launching new Long Term Care insurance plans – Jim and LifeCare Assurance bring the expertise and experience to NGL’s enthusiastic market entry.

NGL’s Essential LTCi

  • New Carrier – First new carrier to the traditional LTCi market in 10+ years
  • Product Pricing – First carrier to launch a product priced below the current market
  • Unlimited Benefits – First traditional carrier to return to an optional unlimited benefit pool
  • Limited Pay – One of a few carriers offering a 10-pay option, and the only traditional LTCi carrier offering a Single Pay option

The significance? 

Price stability may have finally arrived to the traditional LTCi market.

Without extreme confidence in product pricing, NGL and LifeCare Assurance wouldn’t be able to offer single premium, fully paid policies without the possibility of a rate increase, unlimited benefits pools, and pricing that undercuts the current market in many scenarios.

The industry is looking at a significant amount of work ahead to regain advisor and client trust, but the launch of NGL’sEssentialLTC suggests a course for price stability is set.

Contact your LTCi Sales Rep for more information.