Traditional LTC With Benefits And Premiums Of Yesteryear: Some Rules Are Meant To Be Broken

Traditional LTC With Benefits And Premiums Of Yesteryear: Some Rules Are Meant To Be Broken

While it’s been 10 years since we have seen a new LTC carrier enter the market place, it’s been longer since a new traditional LTC product launched with pricing below the current market.  Like Moore’s law of technology (computing power doubles every 18 months), the field of LTC has its own law: product pricing increases with every new product launch.

The days of higher LTC pricing may have finally seen an about-face, if not, at least a significant break in the historic trend for product pricing.  The change comes July 18th with the launching of National Guardian Life’s (NGL) new traditional LTC product- EssentialLTC.

This stand-alone long term care insurance product is designed to mimic a life combo product but provides higher long term care benefits with lower premium requirements.

Based on the limited pricing NGL has made available, the EssentialLTC will be priced approximately 20% below the current market when using like benefits.  NGL will also incorporate many of the attractive product design features of yesteryear, including:

  • Lifetime Benefits
  • Single Pay and 10 Pay Options
  • Special Joint Applicant Pricing
  • “Reverse Combo” Feature
  • Return of Premium
  • Partial 1035 friendly

Contact your LTCi Marketing Rep today for more information.

Product launch date is July 18th:
AL, AK, AR, CO, ID, IL, IA, KS, LA, MD, MI, MN, MS, MO, NE, NV, NM, NC, OH, OK, PA, RI, SC, TN, UT, WA, WV, WY

Phase 1b Launch: GA, KY, ME, MA, NH, OR, TX, VA, VT, WI

Phase 2 Launch: AZ, CA, CT, DE, DC, FL, HI, IN, MT, NJ, ND, SD

Phase 3 Launch: NY

You have the option to distribute marketing toold and documents to your agents for this product launch. View and download the materials by clicking here.